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South Asian Research Journal of Business and Management (SARJBM)
Volume-6 | Issue-05
Original Research Article
The Influence of Sharia Financial Literacy and Regiliosity on Interest in Becoming a Customer of Bank Syariah Indonesia Pontianak Branch
Sri Mulyani, Metasari Kartika, Sisi Amalia
Published : Sept. 19, 2024
DOI : https://doi.org/10.36346/sarjbm.2024.v06i05.003
Abstract
This article discusses the effect of sharia financial literacy and religiosity on interest in becoming customers of the Indonesian sharia bank pontianak branch. This research uses quantitative research with a descriptive approach. The results of this study indicate that partially the Sharia Financial Literacy variable has a negative and insignificant effect on the interest in becoming a customer of the Indonesian sharia bank pontianak branch with -0.90. The religiosity variable has no positive and insignificant effect on students' interest in saving at Bank Syariah Indonesia with the result of -0.067.

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