Today, artificial intelligence (AI) applications have gained international attention due to their ability to address complex problems. This study aims to explore the relationship between AI applications, the future of strategic management, and the achievement of sustainable competitive advantage, as well as how organizations can leverage these technologies to enhance their competitive positioning. This research was descriptive-analytical, and the findings are summarized in the following key findings. Another important conclusion from the research is that AI applications rank among the most important tools used in strategic management, as they provide innovative and efficient solutions to help manage data, improve the strategic decision-making process and present quicker solutions with higher accuracy. Furthermore, artificial intelligence can be a force behind strategic management and the establishment of a sustainable competitive advantage for businesses. As such, the research suggests the organizations develop holistic approaches to building AI into their workplaces in a way that promotes excellence and sustainability.