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South Asian Research Journal of Business and Management (SARJBM)
Volume-7 | Issue-02
Original Research Article
The Effect of Strategic Sensitivity on Organizational Innovation - An Exploratory Study in Selected Colleges from the University of Tikrit
Omar Abdul, Qader Khalil, Marwan Amer Nsaif, Heba Rahim Atta
Published : April 22, 2025
DOI : https://doi.org/10.36346/sarjbm.2025.v07i02.008
Abstract
Abstract: This study aimed to identify strategic sensitivity and its effect on organizational innovation in selected colleges at Tikrit University, to demonstrate the degree of strategic sensitivity practice and the effect of its dimensions on organizational innovation, and to examine the importance of strategic sensitivity and its effect on organizational innovation in the colleges studied. A questionnaire was developed as a study tool, and a descriptive analytical approach was used in the study. To verify the study's hypotheses, statistical methods were used, including correlation analysis and multiple linear regression analysis, as well as the SPSS-26 statistical program for data analysis. The study sample consisted of (119) individuals, and the study results showed that the study sample members' estimates of the effect of strategic sensitivity on organizational innovation were high. The study results also showed that strategic sensitivity, with its dimensions (strategic insight and strategic acumen), all have a statistically significant effect on organizational innovation at Tikrit University. The study also showed that the dimensions of strategic insight and strategic acumen have the same strength of correlation and influence on innovation. Organizational. The study recommends the need to adopt procedures and methods that are bold, challenging, and proactive, given that advanced universities are those that take risks and defy obstacles and difficulties.

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