Abstract: In the context of digital transformation, moral education for elementary school pupils becomes a core element and is increasingly necessary. Pupils should be equipped with the skills to use technology responsibly, including adhering to ethical values such as respecting privacy, protecting personal information, and maintaining civil communication in the classroom and digital space. This requires not only the transmission of knowledge but also practical educational activities, closely coordinated between school, family, and society. This process must go hand in hand with continuously updating teaching methods appropriate to the digital environment to ensure comprehensive pupil development, both in knowledge and personality. Digital transformation is not only a change in teaching methods but also requires a deep awareness of ethical education. To be successful, synchronous support is needed from school, family, and society, along with appropriate policies and advanced infrastructure. Through a survey of 51 administrators and teachers, the study analyzed perceptions of the role, goals, content, and methods of ethical education in the digital transformation period. Also, it made recommendations for setting up ethical education practice to improve the quality of moral education in this context.