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South Asian Research Journal of Business and Management (SARJBM)
Volume-1 | Issue-3
Original Research Article
Brand Awareness and Quality Product on Purchase Decision Mediating Consumer Perception: Case Study in PT. Tugu Pratama Indonesia
Iwan Kurniawan Subagja, Nur Alamsyah, Eddy Sanusi Silitonga, Harry Indratjahyo
Published : Oct. 30, 2019
DOI : 10.36346/sarjbm.2019.v01i03.001
Abstract
This study aimed to analyze the influence of brand awareness and product quality on purchasing decisions through consumer perception. The research was conducted at PT Tugu Pratama Indonesia by the number of samples are 119 people in the area of the organization. Sampling using a saturated sample. Analysis of data using path analysis. The results showed that influence brand awareness and product quality on purchasing decisions by consumers' perceptions of positive and significant influence.

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