Email: submit@sarpublication.com (24x7 Online Support)
South Asian Research Journal of Business and Management (SARJBM)
Volume-1 | Issue-3
Original Research Article
The Internet Promotion Strategy on Consumer Buying Behavior
Shwu-Huey Wang
Published : Nov. 11, 2019
DOI : 10.36346/sarjbm.2019.v01i03.006
Abstract
Internet shopping developed fast and has become a very popular shopping channel. The objective of the study is to explore the promotion, brand attitude on consumer buying behavior of the Internet shopping. Questionnaires were sent out to collect the data to understand the shoppers’ attitude. Factor analysis was utilized to analyze the collected data. The results indicated that Internet promotion activities do have impacts on shoppers’ buying behavior, but it is different from person to person; some people are easy to be influenced by the promotion and have higher acceptance to the activities, while the others are not. Additionally, demographics like income, age, education, and gender do have impacts on consumers’ Internet shopping behavior.

About Us


South Asian Research Publication (SAR Publication) is a publisher for scientific online and print journals started with collaboration with other scientific organizations, institutions, academicians and researchers. SAR Publication is keen to make itself as a leading publisher for scientific and academic journals with quality peer review and rapid publication... Read More Here

Copyright © SAR Publication, All Rights Reserved

Developed by JM