The study empirically investigated the relationship between experiential marketing and customer engagement of noodles producing firms in Port Harcourt. The population for the study was customers of seven (7) noodles producing companies in Port Harcourt. A total of four hundred (400) copies of questionnaire were distributed to the respondents. Spearman Rank Correlation Coefficient was used to test the predictor and criterion variables respectively. The results indicated a significant positive and strong relationship between experiential marketing and customer engagement of noodles producing firms in Port Harcourt. The findings suggested that experiential marketing was a firm-level strategic resource that can improve the customer engagement of noodles producing firms in the food and beverages sector. From the findings in the study, we concluded that the dimensions of experiential marketing significantly relate to the measures of customer engagement. We therefore, recommend that, Firms should interact with their customers on consistent basis and involve them in some of their decision making.