Email: submit@sarpublication.com (24x7 Online Support)
South Asian Research Journal of Business and Management (SARJBM)
Volume-2 | Issue-01
Original Research Article
Students Rely Only on the Assurance of the Higher Education Institutions towards Service Quality of Campus Cafeterias
Krishna Moorthy, Chin Yoon Mei, Chum Yong Qi, Foo Jia Jing, Liang Mee Yi, Loh Pui Yan, Ng Boon Nee
Published : Feb. 29, 2020
DOI : 10.36346/sarjbm.2020.v02i01.001
Abstract
This research examines students’ satisfaction towards the service quality of cafeterias in higher education institutions. The study combines the SERQUAL model and PERVAL scale to study the students’ satisfaction. Data for this research was collected through self-administered survey questionnaires from five higher education institutions located in the State of Selangor in Malaysia. The results showed that only assurance of the education institutions is significantly associated with the students’ satisfaction and other factors, namely, tangibility, reliability, responsiveness, empathy and price value are not significantly associated. It is therefore suggested that education institutions should enhance these factors to improve the students’ satisfaction towards service quality of their cafeterias.

About Us


South Asian Research Publication (SAR Publication) is a publisher for scientific online and print journals started with collaboration with other scientific organizations, institutions, academicians and researchers. SAR Publication is keen to make itself as a leading publisher for scientific and academic journals with quality peer review and rapid publication... Read More Here

Copyright © SAR Publication, All Rights Reserved

Developed by JM