This study examines the relationship between language, gender, and power in contemporary Hausa popular poetry through a literary and linguistic analysis of selected songs by Ali Jita and Tijjani Gandu. Contemporary Hausa popular songs, particularly those centered on marriage, love, and polygamous relationships, serve as significant cultural texts that reflect social values, gender roles, and power dynamics in Hausa society. The study focuses specifically on the representation of the Uwargida (senior wife) and Amarya (new bride), analyzing how language constructs their identities, roles, and positions of power within marital relationships. Employing literary analysis and sociolinguistic approaches, the research examines diction, praise expressions, metaphors, repetition, code-switching, and tone in the selected songs. The study investigates how linguistic choices reflect gender expectations such as beauty, loyalty, respect, authority, and romantic appeal. It also explores how power is constructed and negotiated through language, revealing that the senior wife is often associated with authority and domestic control while the new bride is linked to emotional and romantic influence. The study argues that contemporary Hausa popular poetry does not merely entertain but actively reflects and reinforces social ideologies about gender roles, marriage hierarchy, and power relations in Hausa society. This research contributes to Hausa literary studies, sociolinguistics, gender studies, and popular culture by demonstrating how language in popular poetry serves as a tool for expressing gender identity and negotiating power in polygamous marital settings.