Social media platforms such as Facebook and Twitter have grown very rapidly in the last decade. We can no longer see them merely as leisure activities, since they have proved to have played important role in driving large groups of people. The political revolutions in several North African countries are the proof. The purpose of this paper is to show whether various social media platforms can also be useful in community marketing, considering the great impacts they have in modern society. In addition, we also would like to focus on other platforms other than the popular ones (Facebook and Twitter) which can also be used in community marketing.