This study was carried out in other to determine the consumers’ perception and willingness to pay for organic vegetables in Ardo Kola Local Government Area of Taraba State. Vegetable production plays an important role in food security and provides food and raw materials for industries, income from sales, unemployment for small household in urban and peri-urban areas in Nigeria. Data collected for this research were analyzed using descriptive statistics and logistic regression model. The empirical findings indicates that majority of the respondents were mainly male, married with mean household of six and mean age of about 41years. Most (37.1%) of them had completed either primary or secondary education. Many of the respondents agreed with the healthier, better quality, tastier and more expensive characteristics of organic vegetables. About 85% of them were willing to pay for organically grown vegetables. This shows that in the event of extensive cultivation there is a demand for organically grown vegetables in the study area. However, factors affecting consumer WTP for organically grown vegetables were Age (3.804) number of workers (4.003), and educational level (0.175). These three factors were statistically significant at 5% and 1% level of significance respectively. This implies that age, number of workers and educational level of were important factors that significantly influence organic vegetable production in the study area. The study wish to recommend that farmers should be educated on the importance of organic vegetable farming.