In this vigor, vivacious and vibrant socio-political change, media has grown into a formidable corporate sector where reporting of common concern of people has been edged out injudiciously. Following craving corporate influence, humanitarian news of greater social significance has been replaced with escalating jingoism and sensationalism. This paper explores how media practices and policies have been diluted from the development communication following more concentration on sensational political stuff than on the developmental news. The study explores the content devoted to political subjects and major issues including health, education, environment, corruption, crime, economy, security, gender justice, defense, terrorism, or foreign policy, etc. during the elections. In a high voltage reporting of the election campaign, the key public issues i.e., health, education, corruption, crime & justice, environment become significant in the light of socio-economic development. The constitutional provision under article 12-35 as regards the right to a decent and dignified life amidst pertaining perils in the current circumstances makes these issues even more critical. Further, the undertaken work outlines the significant role of mass media and factors responsible for shaping the political discourse at the interface of media in public policy by focusing on specific issues while overlooking certain others.