Veganism as a lifestyle is becoming increasingly popular in the world due to its various advantages but somehow the growth has not been so significant in India. This paper aims to identify the scope of veganism as a culture in India and the factors that impede its growth. Primary data is collected to study consumer behaviour and to assess their knowledge on the subject. Various factors such as price, age, knowledge, gender, etc were identified. To understand the impact of these factors on the decision of people to switch to a vegan diet, regression analysis is conducted between the dependent and independent factors. The paper deeply analyses the impact and feasibility of the growth of this culture on the demand and supply side of the market in India. In conclusion, the paper presents some policy suggestions such as fat tax, green contracts and nudges which can lead to a more sustained form of consumption in the country.