: In our country, a lot of changes have been occurred in the way of Agribusiness operation especially in horticultural. Besides the price of the product the numbers of factors are taken into consideration during deciding on a purchase of these commodities such as appearance, convenience and also perceived quality. It is critically important that understanding of supply chain management at primary level to maintain quality of horticultural commodities, which contribute in production, packing, storage, transport, distribution up to end users. Those who understand how the supply chain can be optimised, they can improve logistic processes to get enhanced customer satisfaction, loyalty, lower costs and also maximum share in end uses’ price. In order of these aspects, this study was conducted in two districts of Uttar Pradesh, to know the farmers’ awareness about horticultural supply chain management. Using data from a questionnaire survey conducted among 120 respondents, the study assesses the level of awareness about five aspects of horticultural supply chain management. The study indicates that maximum farmers (32.5 per cent) in Uttar Pradesh aware that packaging and transportation are main components of supply chain management in horticultural. Therefore, from the practical standpoint of view, it is need to increase awareness among farmers of Lucknow and Kanpur region, Uttar Pradesh about importance and holistic approach in horticultural supply chain management.