This paper discusses the factors having influences on learning listening skill in a case study non-English majored student at Saigon Techology University (STU), Vietnam. Five main factors, including 18 elements, were identified: texts, listeners, speakers, tasks, and environment. The data were collected through questionnaire, including multiple choice questions and open questions, from 319 students. The results show that the texts and the listeners are 2 factors having close relation and influence each other with different rankings of different features; interesting, “physical and psychological states” is not the important element in this case. Based on statistical results, from a view of readability, the paper deeply analyzes these features to find the solutions in designing course syllabus, selecting materials, proposing teaching methods and improving the listening learning environment to meet the learning outcome; especially, achieving the outcome standard “B1”, shown the scale by the international TOEIC test, being trained at the school.

The study aims to investigate the pragmatic information in Chinese-English dictionaries. A general survey was made to examine the status quo of the pragmatic information in the existing Chinese-English dictionaries. It was found that all large- and medium-sized dictionaries under investigation provided some pragmatic information. However, these dictionaries only provided the pragmatic information about the Chinese headword but not the English equivalent. The author argues that since the target users of these dictionaries are Chinese EFL learners, they should state clearly the pragmatic differences between the headword in the source language and the equivalent in the target language. Moreover, the cultural notes provided should be focused on the English equivalents instead.

This study aims to investigate the lexical features of American English and Vietnamese food advertisements. In particular, the study focuses on analyzing and describing the lexical features of American English and Vietnamese food advertisements. Moreover, the article gives an analysis of the language of advertising from the linguistic point of view and lexical features of food advertising in 100 slogans in American English and Vietnamese. The advertising slogans chosen for the analysis on a random basis were divided into many different groups with a focus on word classification and lexical elements. The result of the study will contribute to enhancing the understanding of the advertising language aspect, helping advertisers in Vietnam create a highly effective advertisement that has positive effects on advertising viewers.